Premium Traffic Limited (PTL) is a new name, but we actually started life in 2006 as an “invite only” publishers’ platform, selling direct navigation traffic to Yahoo, Google, and a few select CPA programs.
Almost everyone would recognize Gregg McNair as the face of our operations, but there has been quite a team working behind him to make all of this possible. Our team was small, streamlined and effective at what it did, and it was done well!
10 years on, we’ve evolved, (i.e., learnt from our mistakes!), rebranded, and re-focused on what we’ve always been good at: connecting the right traffic to the right advertiser! We’ve integrated our multiple platforms of Quotes.com, our CPA business, PPX, and our highly successful Zero Click platform into a single business and online presence.
So… What makes us different?
Our business has been built around known clients, and exclusively by invitation only. This has allowed us to build a network of trustworthy clients and a portfolio of owned and operated domains that are not only well targeted, but have stood the test of time (10 years of time!). These have consistently achieved top Google rankings, and high conversion rates for our advertisers, as well as great returns for our publishers!
We now focus heavily on connecting the right traffic (targeted GEO, device, user) to the right advertiser. This is done by our in-house proprietary system, and then further refined by manual hand mapping and customization.
Performance and traffic score (rank) is fed back into our system, further increasing advertiser confidence and optimization for our publishers.
Our recent re-branding has opened opportunities to serve a wider advertiser and publisher base. However, (and importantly) be assured we’ve done this without compromising our identity..and traffic quality!
“Who we are” is important to us. The change has definitely brought rapid growth, but the way we do business hasn’t changed. It’s “business as usual” here at PTL.
We continue to be focused on our relational, face to face business. We recognize the importance of long term results along with the trust, and integrity on which this is based.
Stephen Bjerking and the team at PTL.